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Introducing Gerieflijk

Meet our Founder, Sarize

Gerieflijk is the result of a lifelong passion, combined with a desire to make a difference and an ethos to make the world a better and more beautiful place. Gerieflijk was created to help uplift the local economy and transform homes around South Africa into spaces that inspire beautiful living.

Ever since I can remember, I’ve been making spaces around me beautiful. I’ve always been a homemaker and even as a young child I regularly rearranged our home. It was how I lived out my creativity and my lovely parents just went along with it. This passion for interior design and decorating lingered in my heart and mind for many years, but I never thought to make a career out of it.

When the Covid-19 global pandemic hit, I finally had the time to reflect and build up the courage to make a passionate dream a reality. And as the economic turmoil caused by the pandemic shook our entire nation, I realised once again how crucial it is to support local businesses.

Our story

With social distancing lasting longer than expected, online-everything becoming the new norm and our homes turning into more than just living spaces, Gerieflijk was born in 2020 during a 90-day lockdown period in Langebaan, on the West Coast of South Africa.

Gerieflijk is more than a business, it’s a solution that helps to transform uninspired homes into beautiful living spaces - tailored to any budget while creating an opportunity for local interior designers to consult safely, using our digital integrated 3D design and project management software. We virtually connect interior designers, retailers and talented local makers with each other and with customers across the entire country.

We’re a convenient, one-stop, online interior design and decorating service that aspires to be more accessible and affordable than traditional interior design...with a mission to make every space we touch more beautiful, while supporting local as much as we possibly can.

Sarize Coetzee, Founder & CEO

“Let the beauty of what you love be what you do”


Our values



Everyone has the right to a beautiful and inviting living space. Our offering provides customers with stunning interior design solutions, tailored to fit their budgets and needs.



Our passionate and professional interior designers are committed to translating our customers’ aesthetic desires into enchanting realities.



Through proven competence and unrivalled productivity, we aim to not only meet but exceed our customers’ expectations.



We believe in open and consistent communication with our customers to ensure we don’t lose sight of their desires.



Greatness cannot be achieved without trust. We establish strong relationships with our customers and partners to cultivate an experience of trust and transparency.



We take our customers’ vision to heart and treat it like our own, ensuring that they are nothing short of amazed with the final design.